Press Release: THE BOOK YOU NEED TO READ TO HARNESS CREATIVITY AT WORK

Press Release: THE BOOK YOU NEED TO READ TO HARNESS CREATIVITY AT WORK

Books We Love, Grow Your Creativity, News

FOR IMMEDIATE RELEASE 

Media Contact: Allison Lancaster

423-212-8448 sparkit@allisonlancaster.com

THE BOOK YOU NEED TO READ TO HARNESS CREATIVITY AT WORK

“Any innovation starts with taking a risk, so take a risk on this book. It will pay off in creative dividends.”

 Daniel Pink, New York Times best-selling author, When, Drive, and A Whole New Mind

“Creativity is the key to survival in the modern business world … and this book is your perfect guide to making it accessible.” 

– Pamela Slim, Author, Body of Work

 “The tools and strategies in this book help you take your creative thinking to the next level, to be more consistent and deliberate about using thinking practices that elicit new ideas and result in valuable solutions.” 

– Dorie Clark, Author of Reinventing You and Stand Out, and Executive Education Faculty, Duke University Fuqua School of Business 

“Your ability to be creative under pressure is what separates you from the pack. This book is full of practical tools and tips to help you unleash your creative brilliance.”

– Todd Henry, Author, The Accidental Creative 

“Your new go-to guide for transforming work through untapped creativity, ingenuity, and joy.”

Jenny Blake, Author, Pivot: The Only Move That Matters Is Your Next One

“As problems in the world mount, creative problem solving becomes an even more valuable skill. This book is a roadmap through the research and practice of maximizing your creativity and crushing your biggest barriers to more innovative work.”

– David Burkus, Author, Under New Management

Westchester County, NY, September 10 –  LinkedIn Learning revealed this year that the #1 in-demand skill sought by employers across industries is creativity. Everyone’s talking about the need for more creative thinking, yet most people don’t know how to apply it to their daily work.The Non-Obvious Guide to Being More Creative, No Matter Where You Work (IdeaPress Publishing / September 10 / $14.95) seeks to change this by empowering workers to harness the full power of their creative thinking. Author and innovation strategist Kathryn P. Haydon wrote Being More Creative to help employees use strategies from the science of creativity to differentiate themselves in their day-to-day roles. 

With practical, easy-to-apply tips, tools, and case study stories from a wide range of industries, readers will quickly learn to consistently maximize their breakthrough thinking. Professionals can grab an idea from any chapter and apply it right away to their work, whether corporate, freelance, or personal. They will learn to spot thinking strengths in themselves and others; think more powerfully and originally; solve problems more effectively, and give the kind of feedback that leads to innovation.

The Non-Obvious Guide to Being More Creative is the fourth book in the Non-Obvious Guide Series and has been praised by New York Times bestselling author Daniel Pink and other top thought leaders including Todd Henry, Dorie Clark, and Pamela Slim. It shares examples of best practices from organizations worldwide, across industries including banking, non-profit, manufacturing, and technology. The series will be featured in Hudson Booksellers in over 160 airports across the United States and launched at the upcoming South By Southwest 2020 conference.

New York Times best-selling author Daniel Pink (When, Drive, and A Whole New Mind) says:  “Uncork all those ideas you’ve got bottled up inside you with this smart and engaging guide. You’ll understand where creativity comes from, what stands in its way (Hello, Impostor Syndrome!), and how to engender creativity in others. Any innovation starts with taking a risk, so take a risk on this book. It will pay off in creative dividends.”

Kathryn P. Haydon is a creativity and innovation strategist and keynote speaker with over two decades of experience helping to maximize individual and collaborative creativity. She trains individuals, leaders, and teams with the tools they need to embrace change with confidence, develop and act upon their best ideas, and make their work more meaningful. 

An award-winning educator, Haydon has written and spoken widely on creative learning and the secret strengths of outlier thinkers. The founder of Sparkitivity, she has written four books, several chapters in edited volumes, and hundreds of articles which have appeared in publications from The Washington Post to Psychology Today.

Kathryn Haydon earned her BA at Northwestern University and her MSc in creativity and change leadership from the acclaimed International Center for Studies in Creativity at SUNY, Buffalo. She resides in Westchester County, New York. Find her online at www.sparkitivity.com

This book is like having coffee with an award-winning educator and creative thinking expert!

The Non-Obvious Guide to Being More Creative, No Matter Where You Work by Kathryn P. Haydon

On sale September 10, 2019  |  IdeaPress Publishing  |  ISBN 978-1-94085892-0  |  $14.95 

FOR MEDIA REQUESTS PLEASE CONTACT: 

Allison Lancaster 423-212-8448  ✦  sparkit@allisonlancaster.com

High resolution author and book photos available by clicking here.


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Kathryn Haydon helps you maximize your creative strengths so you can do your best work. Through keynotes, workshops, and consulting, she trains individuals, leaders, and teams to find the unique spark that leads to deep engagement and productivity.

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