Creativity for Everybody took the spotlight in the Spring 2016 issue of QRCA's (Qualitative Research Consultants Association) Views magazine! NuThinking's Marta Villanueva reviewed this acclaimed book:
"Creative thinking is necessary for any business, and it is essential in the insights industry. But how to incorporate “creativity” in business has been a challenge. Creativity for Everybody is the best resource I have found to do just that. It synthesizes advanced creativity and innovation concepts as simple, beautifully illustrated ideas to unlock creativity in anyone and lead to more innovative business practices. I have given this book to many of my clients and recommended it to others..."