Creativity for Everybody Reviewed by QRCA Views Magazine

Creativity for Everybody took the spotlight in the Spring 2016 issue of QRCA's (Qualitative Research Consultants Association) Views magazine! NuThinking's Marta Villanueva reviewed this acclaimed book:

"Creative thinking is necessary for any business, and it is essential in the insights industry. But how to incorporate “creativity” in business has been a challenge. Creativity for Everybody is the best resource I have found to do just that. It synthesizes advanced creativity and innovation concepts as simple, beautifully illustrated ideas to unlock creativity in anyone and lead to more innovative business practices. I have given this book to many of my clients and recommended it to others..."

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