“When I began to collaborate with Kathryn to apply her
creativity and innovation insights to franchising, I learned what
creativity really means and how it applies to so many situations
and applications throughout business. This book provides ways
to innovate, including case studies and tools to implement
solutions and measure results. Kathryn helps people achieve
their full potential as creative thinkers by activating their
untapped strengths so they can do their best work.”
